MONITOR STORY
WE DON’T FOLLOW IN THE FOOTSTEPS OF OTHERS.
Not since our hike in the Monitor Mountain Range in Nevada, the day when we got the idea for our footwear. Even back then we had a diferent mindset. We realized that it was possible to create a new generation of safety footwear based on technical hiking boots. It was the basis for our brand, which we named after the mountain range where we got our inspiration. Monitor Shoes had come into existence.
The ability to change mindset. To see what others are not seeing, to break with convention and forge our own path – doing things our own way is the essence of our brand. When developing new products the focus is always on safety and the needs of the user. Considerable experience and an in-depth knowledge of the anatomy of the foot, combined with the latest footwear manufacturing technology, is what forms the basis for the safety footwear of the future. Carefully selected materials, solid craftsmanship and an innovative mindset ensures technically advanced footwear with features such as low weight, good breathability and shock absorption. Maximum performance and comfort eight hours a day, and longer. Design is another area in which we difer from the rest. We never compromise on quality or functionality. But at the same time we put just as much emphasis into creating a unique visual identity, design and style, which ensures that our footwear stands out from the crowd. This is probably why Monitor has in a short time become one of Scandinavia’s leading manufacturers of safety footwear. Created for everyone who, just like us, cares about what they have on their feet, and dares to forge their own path.
WE DON’T MAKE WORKWEAR
Most of today’s workwear originate from traditional, classic clothes that were designed, refined, and manufactured based on clothes historically worn by workers and artisans. It’s a natural, evolutionary process that makes products suitable for their intended purposes.
How? Through experience and natural development – but this is constraining.
That is why we don’t make workwear. We selected another path. Instead of starting from existing models, we stepped toward the future and approached the process with a needs-driven perspective. We’re free to create whatever we wish in the Monitor design lab.
We’re not obligated to stick to traditional patterns, mandatory procedures, and styles. That said, we never disregard extensive experience and expertise when it comes to classic manufacturing processes and work clothes development. We cherry pick and apply appropriate principles – and we disregard everything else – to provide space for creative thinking that enables development of garments, which perform well for tomorrow’s workers and artisans. Persons who value design, functionality, and uniqueness. These words capture the essence of Monitor’s work clothes: intelligent elegance, sophisticated simplicity, and free functionality.
The expression in the garments signals performance, innovative thinking, and fashion. Those who wear the garments should be proud, feel chosen, and be assured that the garments work optimally. Here, the old device fits: Function goes hand-in-hand with design.
Clear design language that strives to have simple but sophisticated cuts.
Design that sticks out in the crowd – with a clear message from the sender.
Work tasks determined requirements. Sports contributed functionality. Fashion inspired design.
Our target group are the workers who build the future.
They will need updated garments.
Not a jacket inspired by a blue uniform from 1887.
Monitorbrand © Copyright 2021. All Rights Reserved.